Programmatic Advertising
I have competency in programmatic advertising on ad servers like CM360 and GAM. I'm proficient in leveraging these platforms to strategically manage and optimize ad campaigns, ensuring maximum reach and effectiveness for clients.
Search Engine Advertising
I'm experienced in executing search SEA campaigns on Google Ads. I'm adept at keyword research, ad copywriting, bid management, and optimization techniques to drive targeted traffic and achieve KPIs.
Social Media Advertising
I possess knowledge in SMA, particularly on Facebook. My skills encompass audience targeting, ad creation, budget optimization, and performance analysis, enabling me to effectively reach and engage with target audiences on the platform.
Google Analytics 4
I'm skilled in utilizing GA4 for advertising purposes. My expertise includes setting up event tracking, analyzing user behavior, and optimizing ad campaigns based on insightful data collected, ultimately driving better advertising performance and ROAS.
Google Tag Manager
I am proficient in Tag Manager and adept at implementing and managing tags, triggers, and variables to track conversions and user interactions. I ensure streamlined data collection and data-driven decision-making.
Looker Studio
I’m skilled in using Looker Studio to build detailed reports and dashboards for the Google Marketing Platform and other advertising platforms, helping track performance, optimize campaigns, and clearly present insights to teams and clients.
English 
French