Join or Die: Digital Advertising in the Age of Automation by Patrick Gilbert is a compelling guide to navigating the rapidly evolving world of digital advertising. The book focuses on the transformative role that automation, artificial intelligence, and machine learning are playing in reshaping how businesses approach digital marketing. Gilbert explains how automation can streamline the advertising process, making campaigns more efficient, scalable, and data-driven. He stresses that, to stay competitive, businesses must embrace these technologies rather than resist them, as those that fail to adapt risk being left behind. The book offers actionable insights on how to use automated tools effectively, from programmatic buying to AI-powered targeting, while also addressing the human elements of creativity and strategic decision-making. What stands out in Gilbert’s approach is the balance between technical insight and practical advice, making it accessible to both marketers new to automation and seasoned professionals. The book provides a roadmap for integrating automation into existing strategies without sacrificing the personal touch that good advertising requires. Join or Die is a must-read for anyone looking to future-proof their digital advertising efforts. It’s a wake-up call for businesses to not only adapt but thrive in the new age of advertising.